Most of us are lucky enough to fall into the "average" category when it comes to accessibility. We don't need screen readers or captions or other assistive technology to experience all the laughs, knowledge, and connections social media offers. And since we don't use assistive technology we can be unaware of the difficulties and obstacles presented (and how easy they are to fix) to users who do need them.
Read MoreYour website is your calling card. Much like the signs we see in shop windows saying "all people are welcome here", you want your website to say the same. In order to truly make all people feel welcome on your homepage, you need to implement accessibility strategies in the design of your website.
Read MoreColor is such an important aspect of a brand's identity and experience and color accessibility should be a core factor when designing your brand color palette. You can have the most beautiful colors in the world but if no one can read your text or discern your graphics, it won't matter. We cover the basics of color accessibility and how to implement it effectively in your brand experience.
Read MoreAs entrepreneurs, we're in business to add value to people's lives. It's important to make sure that that value is accessible to everyone. One way to do that is by being intentional in choosing the typography of your brand, including brand fonts, text layouts and text styling.
Read MoreGone are the days when accessible design means adding handicap stalls to bathrooms and closed captioning to TVs. In essence, accessible design is design for all and in an ever growing digital landscape that allows you to reach people of all shapes, sizes and abilities, it's imperative that your brand experience is designed with all those shapes, sizes and abilities in mind. Whether you want to DIY your brand's accessibility or are looking to hire a designer to help we give you the basic knowledge you need to get started.
Read MorePeople need to connect with your company in order to buy from you and to get their friends, families, coworkers and baristas to buy from you. How do you connect with your customers? One way is through clearly defined core values. Values let people know what kind of business you are and what better place to show them off then on your website?
Read MoreStrengths, weaknesses, opportunities and threats oh my! We’re talking SWOT analysis, a very simple but powerful tool to evaluate where your business is at and how you can get it to where you want it to go. We break down exactly what it is, why you should do one and when to do one and we even give you a SWOT analysis template in our free Brand Review Workbook.
Read MoreA Unique Value Proposition is a single sentence communicating the value of your offer to your target market. It tells your potential customers why they should give a damn and entices them to click, subscribe, read on, buy etc. Learn why you need a UVP, where and how to use it and how to get started writing yours.
Read MoreGoal setting isn’t just for your personal life, it’s an essential part of growing your business in a way that is sustainable and fulfilling. Sitting down to a blank page, trying to figure out where the hell to start isn’t very motivating though so we’re providing you with a framework for business goal setting.
Read MoreYour niche is not your ideal customer. Although it does include your ideal customer. Defining your brand niche will be the catalyst for building the rest of your brand foundation. We’ll show you exactly what a niche is and how you can hone in on yours, creating a niche statement that will help focus your marketing efforts and keep your brand experience consistent.
Read MoreThe biggest lesson I learned after my first full year in business? Being successful isn’t about the flashy stuff. While it can be tempting to go all out and hire a designer to create an amazing brand identity and website right out of the gate, consider these 4 things before you do.
Read MoreHowever you want to stay it - digital, virtual, at home, on-the-go - the modern fitness studio is online. Creating avenues to make space at home for a fitness routine is pivotal right now. Everyone needs it, everyone wants it, and there is ample space in the market.
Read MoreHow often do you say “thank you” in business? It should be part of your regular brand experience not just because it will increase your referral business but because it’s the decent thing to do. We share exactly how to incorporate gratitude into your business and why it’s so important.
Read MoreThe colors chosen to represent a brand can and will influence your reach and how you are perceived. It can be the change from someone not wanting to interact with your brand to thinking ‘hell yes, this brand is for me!’
Read MoreLooking to hire someone to design your logo? Think you can just head to Upwork or have your neighbor, Bill whip something up for $50? You could do that but we really don’t recommend it. Hiring an expert (like us) who can deliver a logo system vs. just a logo is the way to create an impactful brand that makes you stand out, attract clients like bees to honey and tell your story.
Read MoreEver wonder what the heck your designer is talking about? We feel you and we're here to help with The Brand Glossary. Think of it as Merriam-Webster, branding style. Good for communicating with brand professionals + sounding smart at parties.
Read MoreWhy brand strategy? Simply put, a brand needs more than a logo. It needs a strategy. It needs a plan. A brand strategy is just that, a plan. It is a researched and thought out answer to the how, why, when, which, and what of a brand.
Read MoreWe're all about branding, and you should be to. Learn from the brands that brought us the swoosh and black stretchy pants to elevate your business, solidify your success and have a lasting impact.
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