Your niche is not your ideal customer. Although it does include your ideal customer. Defining your brand niche will be the catalyst for building the rest of your brand foundation. We’ll show you exactly what a niche is and how you can hone in on yours, creating a niche statement that will help focus your marketing efforts and keep your brand experience consistent.
Read MoreLooking to hire someone to design your logo? Think you can just head to Upwork or have your neighbor, Bill whip something up for $50? You could do that but we really don’t recommend it. Hiring an expert (like us) who can deliver a logo system vs. just a logo is the way to create an impactful brand that makes you stand out, attract clients like bees to honey and tell your story.
Read MoreEver wonder what the heck your designer is talking about? We feel you and we're here to help with The Brand Glossary. Think of it as Merriam-Webster, branding style. Good for communicating with brand professionals + sounding smart at parties.
Read MoreWhy brand strategy? Simply put, a brand needs more than a logo. It needs a strategy. It needs a plan. A brand strategy is just that, a plan. It is a researched and thought out answer to the how, why, when, which, and what of a brand.
Read MoreWe're all about branding, and you should be to. Learn from the brands that brought us the swoosh and black stretchy pants to elevate your business, solidify your success and have a lasting impact.
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