People need to connect with your company in order to buy from you and to get their friends, families, coworkers and baristas to buy from you. How do you connect with your customers? One way is through clearly defined core values. Values let people know what kind of business you are and what better place to show them off then on your website?
Read MoreStrengths, weaknesses, opportunities and threats oh my! We’re talking SWOT analysis, a very simple but powerful tool to evaluate where your business is at and how you can get it to where you want it to go. We break down exactly what it is, why you should do one and when to do one and we even give you a SWOT analysis template in our free Brand Review Workbook.
Read MoreA Unique Value Proposition is a single sentence communicating the value of your offer to your target market. It tells your potential customers why they should give a damn and entices them to click, subscribe, read on, buy etc. Learn why you need a UVP, where and how to use it and how to get started writing yours.
Read MoreGoal setting isn’t just for your personal life, it’s an essential part of growing your business in a way that is sustainable and fulfilling. Sitting down to a blank page, trying to figure out where the hell to start isn’t very motivating though so we’re providing you with a framework for business goal setting.
Read MoreYour niche is not your ideal customer. Although it does include your ideal customer. Defining your brand niche will be the catalyst for building the rest of your brand foundation. We’ll show you exactly what a niche is and how you can hone in on yours, creating a niche statement that will help focus your marketing efforts and keep your brand experience consistent.
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