Your website is your calling card. Much like the signs we see in shop windows saying "all people are welcome here", you want your website to say the same. In order to truly make all people feel welcome on your homepage, you need to implement accessibility strategies in the design of your website.
Read MoreColor is such an important aspect of a brand's identity and experience and color accessibility should be a core factor when designing your brand color palette. You can have the most beautiful colors in the world but if no one can read your text or discern your graphics, it won't matter. We cover the basics of color accessibility and how to implement it effectively in your brand experience.
Read MoreGone are the days when accessible design means adding handicap stalls to bathrooms and closed captioning to TVs. In essence, accessible design is design for all and in an ever growing digital landscape that allows you to reach people of all shapes, sizes and abilities, it's imperative that your brand experience is designed with all those shapes, sizes and abilities in mind. Whether you want to DIY your brand's accessibility or are looking to hire a designer to help we give you the basic knowledge you need to get started.
Read MoreYour niche is not your ideal customer. Although it does include your ideal customer. Defining your brand niche will be the catalyst for building the rest of your brand foundation. We’ll show you exactly what a niche is and how you can hone in on yours, creating a niche statement that will help focus your marketing efforts and keep your brand experience consistent.
Read MoreThe biggest lesson I learned after my first full year in business? Being successful isn’t about the flashy stuff. While it can be tempting to go all out and hire a designer to create an amazing brand identity and website right out of the gate, consider these 4 things before you do.
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