Zagga
the gist
brand identity ✏ art direction ✏ knitting ✏ dying
That one time I tried to make scarves for a living. They are GREAT scarves mind you, Italian wool yarn with just a touch of silk and hand dyed so no two are the same. Turns out sometimes hobbies loose their charm when you have to start thinking in terms of ROI and production output.
Zagga is my familial nickname. I was inspired by the great monograms of fashion legends, like Louis Vuitton and Chanel. It was important for the logo to be instantly recognizable but also for the branding to celebrate the beauty of the textiles.
Business cards + hang tags made in collaboration with Courtney Quintus.
Editorial photos: Pony and Brett.
