the gist

in-house graphic team ✏ corporate rebrand

As part of the in-house creative team for Fanatics Collect, my experience spanned social media, paid advertising, email, and partnership campaigns. I implemented new brand guidelines during our rebrand from PWCC to Fanatics Collect, ensuring a cohesive and powerful debut.

Museum inspired campaign for rare Prototype, Playtest, and Presentation Pokémon cards that had never before been up for auction. We teased on social before the auction went live to build hype. Resulted in over $300k in revenue.

Booth design for the largest card show of the year. This was the debut of the Fanatics Collect brand (formerly PWCC). Focused on eye catching colors, cards, and messaging that prompted app downloads.

Launch campaign for the groundbreaking partnership between PSA grading and Fanatics Collect, including email, social, and web. I married elements from both brands to create a cohesive style.